The brand gym a practical workout to gain and retain brand leadership /
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Work...
保存先:
| 第一著者: | |
|---|---|
| 団体著者: | |
| その他の著者: | |
| フォーマット: | 電子媒体 eBook |
| 言語: | 英語 |
| 出版事項: |
Chichester, U.K. :
Wiley,
2010.
|
| 版: | 2nd ed. |
| 主題: | |
| オンライン･アクセス: | An electronic book accessible through the World Wide Web; click to view |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|
類似資料
Brands and branding
出版事項: (2003)
出版事項: (2003)
Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
著者:: Taylor, David, 1964-
出版事項: (2004)
著者:: Taylor, David, 1964-
出版事項: (2004)
The business of brands
著者:: Miller, Jon, 1971-
出版事項: (2004)
著者:: Miller, Jon, 1971-
出版事項: (2004)
Connective branding building brand equity in a demanding world /
著者:: Fisher-Buttinger, Claudia
出版事項: (2008)
著者:: Fisher-Buttinger, Claudia
出版事項: (2008)
Brandscendence three essential elements of enduring brands /
著者:: Clark, Kevin A.
出版事項: (2004)
著者:: Clark, Kevin A.
出版事項: (2004)
Integrated branding becoming brand-driven through companywide action /
著者:: LePla, F. Joseph, 1955-
出版事項: (1999)
著者:: LePla, F. Joseph, 1955-
出版事項: (1999)
Designing brand identity an essential guide for the whole branding team /
著者:: Wheeler, Alina
出版事項: (2013)
著者:: Wheeler, Alina
出版事項: (2013)
Strategic brand management : building, measuring, and managing brand equity /
著者:: Keller, Kevin Lane, 1956-
出版事項: (2008)
著者:: Keller, Kevin Lane, 1956-
出版事項: (2008)
Brand anarchy managing corporate reputation /
著者:: Earl, Steve
出版事項: (2012)
著者:: Earl, Steve
出版事項: (2012)
Brand equity planning with structuralist rhetorical semiotics /
著者:: Rossolatos, George
出版事項: (2013)
著者:: Rossolatos, George
出版事項: (2013)
Encyclopaedia of brand equity management.
出版事項: (2009)
出版事項: (2009)
Brand relevance making competitors irrelevant /
著者:: Aaker, David A.
出版事項: (2011)
著者:: Aaker, David A.
出版事項: (2011)
Brands laid bare using market research for evidence-based brand management /
著者:: Ford, Kevin
出版事項: (2005)
著者:: Ford, Kevin
出版事項: (2005)
Defending the brand aggressive strategies for protecting your brand in the online arena /
著者:: Murray, Brian H., 1968-
出版事項: (2004)
著者:: Murray, Brian H., 1968-
出版事項: (2004)
Three threats to brand relevance strategies that work /
著者:: Aaker, David
出版事項: (2013)
著者:: Aaker, David
出版事項: (2013)
Origination : the geographies of brands and branding /
著者:: Pike, Andy
出版事項: (2015)
著者:: Pike, Andy
出版事項: (2015)
Brand identity factors developing a successful Islamic brand /
著者:: Alihodzic, Vedad
出版事項: (2013)
著者:: Alihodzic, Vedad
出版事項: (2013)
Creating passionbrands getting to the heart of branding /
著者:: Edwards, Helen, 1965-
出版事項: (2005)
著者:: Edwards, Helen, 1965-
出版事項: (2005)
Brand new brand thinking brought to life by 11 experts who do /
出版事項: (2002)
出版事項: (2002)
Brain tattoos creating unique brands that stick in your customers' minds /
著者:: Post, Karen
出版事項: (2005)
著者:: Post, Karen
出版事項: (2005)
Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
著者:: J., Tatiana Soto
出版事項: (2008)
著者:: J., Tatiana Soto
出版事項: (2008)
Developing brands with qualitative market research
著者:: Chandler, Jon
出版事項: (2002)
著者:: Chandler, Jon
出版事項: (2002)
The brutal truth about Asian branding and how to break the vicious cycle
著者:: Baladi, Joseph
出版事項: (2011)
著者:: Baladi, Joseph
出版事項: (2011)
How to use advertising to build strong brands /
出版事項: (1999)
出版事項: (1999)
Brand zero : the complete branding guide for start-ups /
著者:: Tai, Jacky
出版事項: (2014)
著者:: Tai, Jacky
出版事項: (2014)
Perspectives on branding
著者:: Miletsky, Jason I.
出版事項: (2009)
著者:: Miletsky, Jason I.
出版事項: (2009)
Rethinking prestige branding : secrets of the ueber-brands /
著者:: Schaefer, Wolfgang, 等
出版事項: (2015)
著者:: Schaefer, Wolfgang, 等
出版事項: (2015)
Brand Bible the complete guide to building, designing, and sustaining brands /
出版事項: (2012)
出版事項: (2012)
Tracking advertising and monitoring brands /
著者:: McDonald, Colin
出版事項: (2000)
著者:: McDonald, Colin
出版事項: (2000)
Branding and advertising
出版事項: (2003)
出版事項: (2003)
Brand meaning management /
出版事項: (2015)
出版事項: (2015)
European business and brand building
出版事項: (2012)
出版事項: (2012)
What great brands do : the seven brand-building principles that separate the best from the rest /
著者:: Yohn, Denise Lee, 1967-
出版事項: (2014)
著者:: Yohn, Denise Lee, 1967-
出版事項: (2014)
Branded entertainment product placement and brand strategy in the entertainment business /
著者:: Lehu, Jean-Marc
出版事項: (2007)
著者:: Lehu, Jean-Marc
出版事項: (2007)
The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
著者:: Salinas, Gabriela
出版事項: (2009)
著者:: Salinas, Gabriela
出版事項: (2009)
The challenges facing brand managers today
出版事項: (2012)
出版事項: (2012)
Branded customer service the new competitive edge /
著者:: Barlow, Janelle, 1943-
出版事項: (2006)
著者:: Barlow, Janelle, 1943-
出版事項: (2006)
Retail marketing and branding a definitive guide to maximizing ROI /
著者:: Perrey, Jesko
出版事項: (2011)
著者:: Perrey, Jesko
出版事項: (2011)
Retail marketing and branding a definitive guide to maximizing ROI /
著者:: Perrey, Jesko
出版事項: (2013)
著者:: Perrey, Jesko
出版事項: (2013)
A master class in brand planning the timeless works of Stephen King /
著者:: King, Stephen, 1931-2006
出版事項: (2007)
著者:: King, Stephen, 1931-2006
出版事項: (2007)