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The brand gym a practical workout to gain and retain brand leadership /

"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Work...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Taylor, David, 1964-
Awdur Corfforaethol:	ebrary, Inc
Awduron Eraill:	Nichols, David, 1967-
Fformat:	Electronig eLyfr
Iaith:	Saesneg
Cyhoeddwyd:	Chichester, U.K. : Wiley, 2010.
Rhifyn:	2nd ed.
Pynciau:	Brand name products. Product management. Electronic books.
Mynediad Ar-lein:	An electronic book accessible through the World Wide Web; click to view
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

Brands and branding
Cyhoeddwyd: (2003)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
gan: Taylor, David, 1964-
Cyhoeddwyd: (2004)

The business of brands
gan: Miller, Jon, 1971-
Cyhoeddwyd: (2004)

Connective branding building brand equity in a demanding world /
gan: Fisher-Buttinger, Claudia
Cyhoeddwyd: (2008)

Brandscendence three essential elements of enduring brands /
gan: Clark, Kevin A.
Cyhoeddwyd: (2004)

Integrated branding becoming brand-driven through companywide action /
gan: LePla, F. Joseph, 1955-
Cyhoeddwyd: (1999)

Designing brand identity an essential guide for the whole branding team /
gan: Wheeler, Alina
Cyhoeddwyd: (2013)

Strategic brand management : building, measuring, and managing brand equity /
gan: Keller, Kevin Lane, 1956-
Cyhoeddwyd: (2008)

Brand anarchy managing corporate reputation /
gan: Earl, Steve
Cyhoeddwyd: (2012)

Brand equity planning with structuralist rhetorical semiotics /
gan: Rossolatos, George
Cyhoeddwyd: (2013)

Encyclopaedia of brand equity management.
Cyhoeddwyd: (2009)

Brand relevance making competitors irrelevant /
gan: Aaker, David A.
Cyhoeddwyd: (2011)

Brands laid bare using market research for evidence-based brand management /
gan: Ford, Kevin
Cyhoeddwyd: (2005)

Defending the brand aggressive strategies for protecting your brand in the online arena /
gan: Murray, Brian H., 1968-
Cyhoeddwyd: (2004)

Three threats to brand relevance strategies that work /
gan: Aaker, David
Cyhoeddwyd: (2013)

Origination : the geographies of brands and branding /
gan: Pike, Andy
Cyhoeddwyd: (2015)

Brand identity factors developing a successful Islamic brand /
gan: Alihodzic, Vedad
Cyhoeddwyd: (2013)

Creating passionbrands getting to the heart of branding /
gan: Edwards, Helen, 1965-
Cyhoeddwyd: (2005)

Brand new brand thinking brought to life by 11 experts who do /
Cyhoeddwyd: (2002)

Brain tattoos creating unique brands that stick in your customers' minds /
gan: Post, Karen
Cyhoeddwyd: (2005)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
gan: J., Tatiana Soto
Cyhoeddwyd: (2008)

Developing brands with qualitative market research
gan: Chandler, Jon
Cyhoeddwyd: (2002)

The brutal truth about Asian branding and how to break the vicious cycle
gan: Baladi, Joseph
Cyhoeddwyd: (2011)

How to use advertising to build strong brands /
Cyhoeddwyd: (1999)

Brand zero : the complete branding guide for start-ups /
gan: Tai, Jacky
Cyhoeddwyd: (2014)

Perspectives on branding
gan: Miletsky, Jason I.
Cyhoeddwyd: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
gan: Schaefer, Wolfgang, et al.
Cyhoeddwyd: (2015)

Brand Bible the complete guide to building, designing, and sustaining brands /
Cyhoeddwyd: (2012)

Tracking advertising and monitoring brands /
gan: McDonald, Colin
Cyhoeddwyd: (2000)

Branding and advertising
Cyhoeddwyd: (2003)

Brand meaning management /
Cyhoeddwyd: (2015)

European business and brand building
Cyhoeddwyd: (2012)

What great brands do : the seven brand-building principles that separate the best from the rest /
gan: Yohn, Denise Lee, 1967-
Cyhoeddwyd: (2014)

Branded entertainment product placement and brand strategy in the entertainment business /
gan: Lehu, Jean-Marc
Cyhoeddwyd: (2007)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
gan: Salinas, Gabriela
Cyhoeddwyd: (2009)

The challenges facing brand managers today
Cyhoeddwyd: (2012)

Branded customer service the new competitive edge /
gan: Barlow, Janelle, 1943-
Cyhoeddwyd: (2006)

Retail marketing and branding a definitive guide to maximizing ROI /
gan: Perrey, Jesko
Cyhoeddwyd: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
gan: Perrey, Jesko
Cyhoeddwyd: (2013)

A master class in brand planning the timeless works of Stephen King /
gan: King, Stephen, 1931-2006
Cyhoeddwyd: (2007)