Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor /

"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learn...

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Bibliografiska uppgifter

Huvudskapare:	McLeish, Barry, 1956-
Institutionell skapare:	ebrary, Inc
Materialtyp:	Elektronisk E-bok
Språk:	engelska
Publicerad:	New York : Wiley, 2011.
Upplaga:	2nd ed.
Ämnen:	Nonprofit organizations > Marketing. Electronic books.
Länkar:	An electronic book accessible through the World Wide Web; click to view
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