Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor /

"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learn...

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Detalles Bibliográficos

Autor Principal:	McLeish, Barry, 1956-
Autor Corporativo:	ebrary, Inc
Formato:	Electrónico eBook
Idioma:	inglés
Publicado:	New York : Wiley, 2011.
Edición:	2nd ed.
Subjects:	Nonprofit organizations > Marketing. Electronic books.
Acceso en liña:	An electronic book accessible through the World Wide Web; click to view
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