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Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor /

"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learn...

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Bibliographic Details
Main Author: McLeish, Barry, 1956-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: New York : Wiley, 2011.
Edition:2nd ed.
Subjects:
Nonprofit organizations > Marketing.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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