Emotions, advertising and consumer choice

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Bibliographic Details
Main Author:	Hansen, Flemming
Corporate Author:	ebrary, Inc
Other Authors:	Christensen, Sverre Riis
Format:	Electronic eBook
Language:	English
Published:	[Denmark] : Copenhagen Business School Press, 2007.
Edition:	1st ed.
Subjects:	Consumer behavior. Advertising > Psychological aspects. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:	462 p. : ill.
Bibliography:	Includes bibliographical references (p. [431]-462).

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