The leader's guide to storytelling mastering the art and discipline of business narrative /
"How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking a...
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| Autor corporatiu: | |
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
San Francisco, Calif. :
Jossey-Bass,
2011.
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| Edició: | Rev. and updated ed. |
| Matèries: | |
| Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
| Etiquetes: |
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Taula de continguts:
- pt. 1. The role of story in organizations
- pt. 2. Eight narrative patterns
- pt. 3. Putting it all together.