The leader's guide to storytelling mastering the art and discipline of business narrative /

"How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking a...

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Autor principal: Denning, Stephen
Autor corporatiu: ebrary, Inc
Format: Electrònic eBook
Idioma:anglès
Publicat: San Francisco, Calif. : Jossey-Bass, 2011.
Edició:Rev. and updated ed.
Matèries:
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Taula de continguts:
  • pt. 1. The role of story in organizations
  • pt. 2. Eight narrative patterns
  • pt. 3. Putting it all together.