Brand relevance making competitors irrelevant /
"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept...
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| Autor principal: | |
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| Autor corporatiu: | |
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
San Francisco, Calif. :
Jossey-Bass,
c2011.
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| Edició: | 1st ed. |
| Col·lecció: | Jossey-Bass business & management series.
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| Matèries: | |
| Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
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Brand relevance making competitors irrelevant /
Publicat 2011
An electronic book accessible through the World Wide Web; click to view
Electrònic
eBook