Inside her pretty little head a new theory of female motivation and what it means for marketing /

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Bibliographic Details
Main Author:	Cunningham, Jane, 1969-
Corporate Author:	ebrary, Inc
Other Authors:	Roberts, Philippa, 1966-
Format:	Electronic eBook
Language:	English
Published:	London : Cyan, 2006.
Subjects:	Marketing. Brand name products. Women consumers. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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007	cr cn\|\|\|\|\|\|\|\|\|
008	060705s2006 enka sb 000 0 eng d
020			\|z 9781904879961 (hbk.)
020			\|z 1904879969 (hbk.)
035			\|a (CaPaEBR)ebr10424355
035			\|a (OCoLC)253945359
040			\|a CaPaEBR \|c CaPaEBR
050	1	4	\|a HF5415.32 \|b .C86 2006eb
082	0	4	\|a 658.80082 \|2 22
100	1		\|a Cunningham, Jane, \|d 1969-
245	1	0	\|a Inside her pretty little head \|h [electronic resource] : \|b a new theory of female motivation and what it means for marketing / \|c Jane Cunningham and Philippa Roberts.
260			\|a London : \|b Cyan, \|c 2006.
300			\|a 247 p. : \|b ill.
504			\|a Includes bibliographical references (p. 241-242).
533			\|a Electronic reproduction. \|b Palo Alto, Calif. : \|c ebrary, \|d 2010. \|n Available via World Wide Web. \|n Access may be limited to ebrary affiliated libraries.
650		0	\|a Marketing.
650		0	\|a Brand name products.
650		0	\|a Women consumers.
655		7	\|a Electronic books. \|2 local
700	1		\|a Roberts, Philippa, \|d 1966-
710	2		\|a ebrary, Inc.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10424355 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 116170 \|d 116170