Innovative marketing strategy balancing commercial goal and corporate social responsibility /
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| Corporate Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mumbai [India] :
Himalaya Pub. House,
2010.
|
| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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MARC
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| 005 | 20171002060733.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 101006s2010 ii a sb 000 0 eng d | ||
| 020 | |z 9788184885279 | ||
| 035 | |a (CaPaEBR)ebr10416089 | ||
| 035 | |a (OCoLC)681734093 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.13 |b .I56 2010eb |
| 245 | 0 | 0 | |a Innovative marketing strategy |h [electronic resource] : |b balancing commercial goal and corporate social responsibility / |c eds., Kamal Gupta, V.B. Angadi, M.R. Das. |
| 250 | |a 1st ed. | ||
| 260 | |a Mumbai [India] : |b Himalaya Pub. House, |c 2010. | ||
| 300 | |a 354 p. : |b ill. | ||
| 504 | |a Includes bibliographical references. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2010. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Strategic planning. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Gupta, Kamal. | |
| 700 | 1 | |a Angadi, V. B. | |
| 700 | 1 | |a Das, M. R. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10416089 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 114903 |d 114903 | ||