Innovative marketing strategy balancing commercial goal and corporate social responsibility /

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Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Gupta, Kamal, Angadi, V. B., Das, M. R.
Format: Electronic eBook
Language:English
Published: Mumbai [India] : Himalaya Pub. House, 2010.
Edition:1st ed.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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