APA (7th ed.) Citation
Preston, I. L. (1996). The great American blow-up: Puffery in advertising and selling (Rev. ed.). University of Wisconsin Press.
Chicago Style (17th ed.) Citation
Preston, Ivan L. The Great American Blow-up: Puffery in Advertising and Selling. Rev. ed. Madison, Wis.: University of Wisconsin Press, 1996.
MLA (9th ed.) Citation
Preston, Ivan L. The Great American Blow-up: Puffery in Advertising and Selling. Rev. ed. University of Wisconsin Press, 1996.
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