APA-referens (7:e uppl.)

Preston, I. L. (1996). The great American blow-up: Puffery in advertising and selling (Rev. ed.). University of Wisconsin Press.

Chicago-referens (17:e uppl.)

Preston, Ivan L. The Great American Blow-up: Puffery in Advertising and Selling. Rev. ed. Madison, Wis.: University of Wisconsin Press, 1996.

MLA-referens (9:e uppl.)

Preston, Ivan L. The Great American Blow-up: Puffery in Advertising and Selling. Rev. ed. University of Wisconsin Press, 1996.

Varning: dessa hänvisningar är inte alltid fullständigt riktiga.