Cita APA (7a ed.)

Preston, I. L. (1996). The great American blow-up: Puffery in advertising and selling (Rev. ed.). University of Wisconsin Press.

Cita Chicago Style (17a ed.)

Preston, Ivan L. The Great American Blow-up: Puffery in Advertising and Selling. Rev. ed. Madison, Wis.: University of Wisconsin Press, 1996.

Cita MLA (9a ed.)

Preston, Ivan L. The Great American Blow-up: Puffery in Advertising and Selling. Rev. ed. University of Wisconsin Press, 1996.