Consumer behaviour and marketing research (text and cases) /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mumbai [India] :
Himalaya Pub. House,
2009.
|
| Edition: | Rev. ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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MARC
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| 020 | |z 9788178667829 | ||
| 035 | |a (CaPaEBR)ebr10415520 | ||
| 035 | |a (OCoLC)682556822 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.32 |b .N35 2009eb |
| 100 | 1 | |a Nair, Suja R. | |
| 245 | 1 | 0 | |a Consumer behaviour and marketing research |h [electronic resource] : |b (text and cases) / |c Suja R. Nair. |
| 250 | |a Rev. ed. | ||
| 260 | |a Mumbai [India] : |b Himalaya Pub. House, |c 2009. | ||
| 300 | |a 548, 276 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Consumer behaviour -- pt. 2. Marketing research. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2010. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing research. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10415520 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 114672 |d 114672 | ||