Kellogg on marketing

Saved in:

Bibliographic Details
Corporate Authors:	J.L. Kellogg Graduate School of Management, ebrary, Inc
Other Authors:	Tybout, Alice M., Calder, Bobby J.
Format:	Electronic eBook
Language:	English
Published:	Hoboken, NJ : Wiley, 2010.
Edition:	2nd ed.
Subjects:	Marketing. Industrial management. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000nam a2200000Ia 4500
001	0000125133
005	20171002060715.0
006	m u
007	cr cn\|\|\|\|\|\|\|\|\|
008	100312s2010 nju sb 001 0 eng d
010			\|z 2010010869
020			\|z 9780470580141 (hardback)
035			\|a (CaPaEBR)ebr10412476
035			\|a (OCoLC)665042268
040			\|a CaPaEBR \|c CaPaEBR
050	1	4	\|a HF5415 \|b .K4443 2010eb
082	0	4	\|a 658.8 \|2 22
245	0	0	\|a Kellogg on marketing \|h [electronic resource] / \|c edited by Alice Tybout, Bobby J. Calder.
250			\|a 2nd ed.
260			\|a Hoboken, NJ : \|b Wiley, \|c 2010.
300			\|a xix, 426 p.
504			\|a Includes bibliographical references and index.
533			\|a Electronic reproduction. \|b Palo Alto, Calif. : \|c ebrary, \|d 2010. \|n Available via World Wide Web. \|n Access may be limited to ebrary affiliated libraries.
650		0	\|a Marketing.
650		0	\|a Industrial management.
655		7	\|a Electronic books. \|2 local
700	1		\|a Tybout, Alice M.
700	1		\|a Calder, Bobby J.
710	2		\|a J.L. Kellogg Graduate School of Management.
710	2		\|a ebrary, Inc.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10412476 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 114282 \|d 114282