Kellogg on marketing

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Bibliographic Details
Corporate Authors:	J.L. Kellogg Graduate School of Management, ebrary, Inc
Other Authors:	Tybout, Alice M., Calder, Bobby J.
Format:	Electronic eBook
Language:	English
Published:	Hoboken, NJ : Wiley, 2010.
Edition:	2nd ed.
Subjects:	Marketing. Industrial management. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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