Performance marketing with Google Analytics strategies and techniques for maximizing online ROI /

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Bibliographic Details
Main Author: Tonkin, Sebastian
Corporate Author: ebrary, Inc
Other Authors: Whitmore, Caleb, Cutroni, Justin
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : Wiley Pub., Inc., 2010.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • pt. 1. Competing for customers on the Web
  • pt. 2. Google Analytics essentials
  • pt. 3. Controlling costs and planning profits
  • pt. 4. Growing organic search and conversions
  • pt. 5. Extending Google Analytics
  • pt. 6. Appendixes.