Performance marketing with Google Analytics strategies and techniques for maximizing online ROI /
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| Autor Principal: | |
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| Autor Corporativo: | |
| Outros autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Hoboken, N.J. :
Wiley Pub., Inc.,
2010.
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| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- pt. 1. Competing for customers on the Web
- pt. 2. Google Analytics essentials
- pt. 3. Controlling costs and planning profits
- pt. 4. Growing organic search and conversions
- pt. 5. Extending Google Analytics
- pt. 6. Appendixes.