Ethical marketing and the new consumer

Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.

書目詳細資料

主要作者:	Arnold, Chris
企業作者:	ebrary, Inc
格式:	電子 電子書
語言:	英语
出版:	Chichester, U.K. : Wiley, 2009.
主題:	Marketing > Moral and ethical aspects. New Age consumers. Electronic books.
在線閱讀:	An electronic book accessible through the World Wide Web; click to view
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