Ethical marketing and the new consumer

Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.

Saved in:
Bibliographic Details
Main Author: Arnold, Chris
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Chichester, U.K. : Wiley, 2009.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
Tags: Add Tag
No Tags, Be the first to tag this record!