Ethical marketing and the new consumer
Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
Sparad:
| Huvudupphov: | |
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| Institutionellt upphov: | |
| Materialtyp: | Elektronisk E-bok |
| Språk: | engelska |
| Utgiven: |
Chichester, U.K. :
Wiley,
2009.
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| Ämnen: | |
| Länkar: | An electronic book accessible through the World Wide Web; click to view |
| Taggar: |
Inga taggar, Lägg till första taggen!
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| Sammanfattning: | Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description. |
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| Fysisk beskrivning: | xv, 272 p. : ill. |
| Bibliografi: | Includes bibliographical references and index. |