Ethical marketing and the new consumer
Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
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| Формат: | Електронний ресурс eКнига |
| Мова: | Англійська |
| Опубліковано: |
Chichester, U.K. :
Wiley,
2009.
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| Предмети: | |
| Онлайн доступ: | An electronic book accessible through the World Wide Web; click to view |
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| Резюме: | Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description. |
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| Фізичний опис: | xv, 272 p. : ill. |
| Бібліографія: | Includes bibliographical references and index. |