Ethical marketing and the new consumer

Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.

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Bibliografiska uppgifter
Huvudupphov: Arnold, Chris
Institutionellt upphov: ebrary, Inc
Materialtyp: Elektronisk E-bok
Språk:engelska
Utgiven: Chichester, U.K. : Wiley, 2009.
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Länkar:An electronic book accessible through the World Wide Web; click to view
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Beskrivning
Sammanfattning:Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
Fysisk beskrivning:xv, 272 p. : ill.
Bibliografi:Includes bibliographical references and index.