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Ethical marketing and the new consumer

Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.

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Bibliografiska uppgifter
Huvudskapare:	Arnold, Chris
Institutionell skapare:	ebrary, Inc
Materialtyp:	Elektronisk E-bok
Språk:	engelska
Publicerad:	Chichester, U.K. : Wiley, 2009.
Ämnen:	Marketing > Moral and ethical aspects. New Age consumers. Electronic books.
Länkar:	An electronic book accessible through the World Wide Web; click to view
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

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