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Ethical marketing and the new consumer

Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.

Furkejuvvon:

Bibliográfalaš dieđut
Váldodahkki:	Arnold, Chris
Searvvušdahkki:	ebrary, Inc
Materiálatiipa:	Elektrovnnalaš E-girji
Giella:	eaŋgalasgiella
Almmustuhtton:	Chichester, U.K. : Wiley, 2009.
Fáttát:	Marketing > Moral and ethical aspects. New Age consumers. Electronic books.
Liŋkkat:	An electronic book accessible through the World Wide Web; click to view
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

Geahča maid

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Consumer behavior and marketing action /
Dahkki: Assael, Henry
Almmustuhtton: (1998)

Consumer empowerment
Almmustuhtton: (2006)

Ethical decision making in marketing /
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Consumer behavior /
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Consumer behavior /
Dahkki: Engel, James F.
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Consumer behavior /
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Almmustuhtton: (1973)

Consumer behavior : implications for marketing strategy /
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Consumer behavior /
Dahkki: Schiffman, Leon G, et al.
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Consumer behavior : implications for marketing strategy /
Dahkki: Hawkins, Del L.
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Effective marketing : creating and keeping customers /
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Consumers /
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Consumer empowerment
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Consumer behavior /
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Consumer behavior /
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Consumer behavior /
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Mass marketing and consumer fraud background, issues and data /
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Consumer behavior : concepts and applications /
Dahkki: Loudon, David L.
Almmustuhtton: (1984)

Preference pollution how markets create the desires we dislike /
Dahkki: George, David (David L.)
Almmustuhtton: (2004)

Consumer boycotts effecting change through the marketplace and the media /
Dahkki: Friedman, Monroe
Almmustuhtton: (1999)

Consumer research : introspective essays on the study of consumption /
Dahkki: Holbrook, Morris B.
Almmustuhtton: (1995)

The consistent consumer predicting future behavior through lasting values /
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Almmustuhtton: (2005)

Consumer value a framework for analysis and research /
Almmustuhtton: (1999)

Cracking the code leveraging consumer psychology to drive profitability /
Almmustuhtton: (2011)