Imagem da capa

Código QR

Ethical marketing and the new consumer

Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.

Na minha lista:

Detalhes bibliográficos
Autor principal:	Arnold, Chris
Autor Corporativo:	ebrary, Inc
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	Chichester, U.K. : Wiley, 2009.
Assuntos:	Marketing > Moral and ethical aspects. New Age consumers. Electronic books.
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados

Contemporary marketing and consumer behavior : an anthropological sourcebook /
Por: Sherry, John F.
Publicado em: (1995)

Consumer behaviour and marketing research (text and cases) /
Por: Nair, Suja R.
Publicado em: (2009)

Consumer behavior and marketing action /
Por: Assael, Henry
Publicado em: (1998)

Consumer empowerment
Publicado em: (2006)

Trillion-dollar moms marketing to a new generation of mothers /
Por: Bailey, Maria T.
Publicado em: (2005)

Ethical decision making in marketing /
Por: Chonko, Lawrence B.
Publicado em: (1995)

Consumer behavior /
Por: Engel, James F.
Publicado em: (1982)

Consumer behavior /
Por: Engel, James F.
Publicado em: (1978)

Consumer behavior /
Por: Engel, James F.
Publicado em: (1973)

Consumer behavior : implications for marketing strategy /
Por: Hawkins, Del I.
Publicado em: (1983)

Consumer behavior /
Por: Schiffman, Leon G, et al.
Publicado em: (2015)

Consumer satisfaction advancements in theory, modeling, and empirical findings /
Por: Peluso, Alessandro M., 1978-
Publicado em: (2011)

Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /
Por: Tank, Armin
Publicado em: (2014)

China's super consumers : what 1 billion customers want and how to sell it to them /
Por: Chan, Savio, et al.
Publicado em: (2014)

Consumer behavior : implications for marketing strategy /
Por: Hawkins, Del. I.
Publicado em: (1989)

Consumer behavior : implications for marketing strategy /
Por: Hawkins, Del L.
Publicado em: (1986)

The emerging high-tech consumer a market profile and marketing strategy implications /
Publicado em: (1997)

Marketing and multicultural diversity
Publicado em: (2006)

Consumer psychology
Por: Jansson-Boyd, Cathrine V.
Publicado em: (2010)

Effective marketing : creating and keeping customers /
Por: Zikmund, William G.
Publicado em: (1995)

Effective marketing : creating and keeping customers /
Por: Zikmund, William G.
Publicado em: (1995)

Marketing management /
Por: Kotler, Philip
Publicado em: (2009)

Marketing to millennials reach the largest and most influential generation of consumers ever /
Por: Fromm, Jeff
Publicado em: (2013)

How to market to women online case studies, tips and tactics.
Publicado em: (2003)

Consumers /
Por: Arnould, Eric [et al]
Publicado em: (2004)

Decoding the new consumer mind : how and why we shop and buy /
Por: Yarrow, Kit, 1958-
Publicado em: (2014)

Consumer empowerment
Publicado em: (2006)

Consumer behavior /
Por: Schiffman, Leon G.
Publicado em: (2004)

Consumer behavior /
Por: Schiffman, Leon G.
Publicado em: (2007)

Consumer behavior /
Por: Schiffman, Leon G.
Publicado em: (1997)

Mass marketing and consumer fraud background, issues and data /
Publicado em: (2010)

Entrepreneur magazine's 103 start-up marketing tips
Por: Lesonsky, Rieva
Publicado em: (2001)

The human brand : how we relate to people, products, and companies /
Por: Malone, Chris, 1969-
Publicado em: (2013)

Consumer behavior : concepts and applications /
Por: Loudon, David L.
Publicado em: (1984)

Preference pollution how markets create the desires we dislike /
Por: George, David (David L.)
Publicado em: (2004)

Consumer boycotts effecting change through the marketplace and the media /
Por: Friedman, Monroe
Publicado em: (1999)

Consumer research : introspective essays on the study of consumption /
Por: Holbrook, Morris B.
Publicado em: (1995)

The consistent consumer predicting future behavior through lasting values /
Por: Beller, Ken
Publicado em: (2005)

Consumer value a framework for analysis and research /
Publicado em: (1999)

Cracking the code leveraging consumer psychology to drive profitability /
Publicado em: (2011)