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Ethical marketing and the new consumer

Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.

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Opis bibliograficzny
1. autor:	Arnold, Chris
Korporacja:	ebrary, Inc
Format:	Elektroniczne E-book
Język:	angielski
Wydane:	Chichester, U.K. : Wiley, 2009.
Hasła przedmiotowe:	Marketing > Moral and ethical aspects. New Age consumers. Electronic books.
Dostęp online:	An electronic book accessible through the World Wide Web; click to view
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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