Ethical marketing and the new consumer
Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
I tiakina i:
Kaituhi matua: | Arnold, Chris |
---|---|
Kaituhi rangatōpū: | ebrary, Inc |
Hōputu: | Tāhiko īPukapuka |
Reo: | Ingarihi |
I whakaputaina: |
Chichester, U.K. :
Wiley,
2009.
|
Ngā marau: | |
Urunga tuihono: | An electronic book accessible through the World Wide Web; click to view |
Ngā Tūtohu: |
Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
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Ngā tūemi rite
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mā: Sherry, John F.
I whakaputaina: (1995) -
Consumer behaviour and marketing research (text and cases) /
mā: Nair, Suja R.
I whakaputaina: (2009) -
Ethical decision making in marketing /
mā: Chonko, Lawrence B.
I whakaputaina: (1995) -
Consumer behavior and marketing action /
mā: Assael, Henry
I whakaputaina: (1998) -
Trillion-dollar moms marketing to a new generation of mothers /
mā: Bailey, Maria T.
I whakaputaina: (2005)