Ethical marketing and the new consumer
Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
में बचाया:
मुख्य लेखक: | Arnold, Chris |
---|---|
निगमित लेखक: | ebrary, Inc |
स्वरूप: | इलेक्ट्रोनिक ई-पुस्तक |
भाषा: | अंग्रेज़ी |
प्रकाशित: |
Chichester, U.K. :
Wiley,
2009.
|
विषय: | |
ऑनलाइन पहुंच: | An electronic book accessible through the World Wide Web; click to view |
टैग: |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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समान संसाधन
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समान संसाधन
-
Contemporary marketing and consumer behavior : an anthropological sourcebook /
द्वारा: Sherry, John F.
प्रकाशित: (1995) -
Consumer behaviour and marketing research (text and cases) /
द्वारा: Nair, Suja R.
प्रकाशित: (2009) -
Trillion-dollar moms marketing to a new generation of mothers /
द्वारा: Bailey, Maria T.
प्रकाशित: (2005) -
Consumer behavior and marketing action /
द्वारा: Assael, Henry
प्रकाशित: (1998) -
Consumer empowerment
प्रकाशित: (2006)