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Ethical marketing and the new consumer

Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.

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Podrobná bibliografie
Hlavní autor:	Arnold, Chris
Korporativní autor:	ebrary, Inc
Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Chichester, U.K. : Wiley, 2009.
Témata:	Marketing > Moral and ethical aspects. New Age consumers. Electronic books.
On-line přístup:	An electronic book accessible through the World Wide Web; click to view
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

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