Understanding media users from theory to practice /

Kaydedildi:
Detaylı Bibliyografya
Yazar: Wilson, Tony, 1947-
Müşterek Yazar: ebrary, Inc
Materyal Türü: Elektronik Ekitap
Dil:İngilizce
Baskı/Yayın Bilgisi: Chichester ; Malden, MA : Wiley-Blackwell, 2009.
Konular:
Online Erişim:An electronic book accessible through the World Wide Web; click to view
Etiketler: Etiketle
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İçindekiler:
  • A passive audience? Structuralist and effects studies
  • The active audience : speaking subjects
  • Perceiving is believing : from phenomenology to media user theory
  • Meanings are ours : reader response and audience studies
  • The projecting audience : from cinema to cellphone
  • A phenomenology of phone use : pervasive play and the ludification of culture
  • Selling on screen : from media hermeneutics to marketing communication
  • Buying brandscapes : a phenomenology of perception and purchase
  • Consumer-citizens : crossing cultures in cyberspace
  • Media user theory : going beyond accumulation of audiences.