Understanding media users from theory to practice /
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Kaituhi rangatōpū: | |
| Hōputu: | Tāhiko īPukapuka |
| Reo: | Ingarihi |
| I whakaputaina: |
Chichester ; Malden, MA :
Wiley-Blackwell,
2009.
|
| Ngā marau: | |
| Urunga tuihono: | An electronic book accessible through the World Wide Web; click to view |
| Ngā Tūtohu: |
Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
Rārangi ihirangi:
- A passive audience? Structuralist and effects studies
- The active audience : speaking subjects
- Perceiving is believing : from phenomenology to media user theory
- Meanings are ours : reader response and audience studies
- The projecting audience : from cinema to cellphone
- A phenomenology of phone use : pervasive play and the ludification of culture
- Selling on screen : from media hermeneutics to marketing communication
- Buying brandscapes : a phenomenology of perception and purchase
- Consumer-citizens : crossing cultures in cyberspace
- Media user theory : going beyond accumulation of audiences.