A master class in brand planning the timeless works of Stephen King /

Brands and branding
Хэвлэсэн: (2003)

Rethinking prestige branding : secrets of the ueber-brands /
-н: Schaefer, Wolfgang, зэрэг
Хэвлэсэн: (2015)

What great brands do : the seven brand-building principles that separate the best from the rest /
-н: Yohn, Denise Lee, 1967-
Хэвлэсэн: (2014)

Designing brand identity an essential guide for the whole branding team /
-н: Wheeler, Alina
Хэвлэсэн: (2013)

Brand meaning management /
Хэвлэсэн: (2015)

In search of the obvious the antidote for today's marketing mess /
-н: Trout, Jack
Хэвлэсэн: (2008)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
-н: Salinas, Gabriela
Хэвлэсэн: (2009)

The business of brands
-н: Miller, Jon, 1971-
Хэвлэсэн: (2004)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
-н: Taylor, David, 1964-
Хэвлэсэн: (2004)

Brand new brand thinking brought to life by 11 experts who do /
Хэвлэсэн: (2002)

Retail marketing and branding a definitive guide to maximizing ROI /
-н: Perrey, Jesko
Хэвлэсэн: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
-н: Perrey, Jesko
Хэвлэсэн: (2013)

Connective branding building brand equity in a demanding world /
-н: Fisher-Buttinger, Claudia
Хэвлэсэн: (2008)

How to use advertising to build strong brands /
Хэвлэсэн: (1999)

Brands laid bare using market research for evidence-based brand management /
-н: Ford, Kevin
Хэвлэсэн: (2005)

Encyclopaedia of brand equity management.
Хэвлэсэн: (2009)

Advertising media planning : a brand management approach /
-н: Kelley, Larry D.
Хэвлэсэн: (2015)

Branding and advertising
Хэвлэсэн: (2003)

Brain tattoos creating unique brands that stick in your customers' minds /
-н: Post, Karen
Хэвлэсэн: (2005)

Brand relevance making competitors irrelevant /
-н: Aaker, David A.
Хэвлэсэн: (2011)

Three threats to brand relevance strategies that work /
-н: Aaker, David
Хэвлэсэн: (2013)

Developing brands with qualitative market research
-н: Chandler, Jon
Хэвлэсэн: (2002)

Origination : the geographies of brands and branding /
-н: Pike, Andy
Хэвлэсэн: (2015)

Branded entertainment : dealmaking strategies & techniques for industry professionals /
-н: Valero, Damaris, 1966-
Хэвлэсэн: (2015)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
-н: Martinez Onaindia, Carlos
Хэвлэсэн: (2013)

Brand new China advertising, media, and commercial culture /
-н: Wang, Jing, 1950-
Хэвлэсэн: (2008)

Brandscendence three essential elements of enduring brands /
-н: Clark, Kevin A.
Хэвлэсэн: (2004)

The brutal truth about Asian branding and how to break the vicious cycle
-н: Baladi, Joseph
Хэвлэсэн: (2011)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
-н: J., Tatiana Soto
Хэвлэсэн: (2008)

Romancing the brand : how brands create strong, intimate relationships with customers /
-н: Halloran, Tim, 1969-
Хэвлэсэн: (2014)

Inside her pretty little head a new theory of female motivation and what it means for marketing /
-н: Cunningham, Jane, 1969-
Хэвлэсэн: (2006)

What's in a name? advertising and the concept of brands /
-н: Jones, John Philip
Хэвлэсэн: (2003)

Brand identity factors developing a successful Islamic brand /
-н: Alihodzic, Vedad
Хэвлэсэн: (2013)

Branded entertainment product placement and brand strategy in the entertainment business /
-н: Lehu, Jean-Marc
Хэвлэсэн: (2007)

The brand gym a practical workout to gain and retain brand leadership /
-н: Taylor, David, 1964-
Хэвлэсэн: (2010)

Integrated branding becoming brand-driven through companywide action /
-н: LePla, F. Joseph, 1955-
Хэвлэсэн: (1999)