Strategic alliances & marketing partnerships gaining competitive advantage through collaboration and partnering /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Philadelphia :
Kogan Page,
2009.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 008 | 080911s2009 enkae sb 001 0 eng | ||
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| 015 | |a GBA8C6450 |2 bnb | ||
| 016 | 7 | |z 014794333 |2 Uk | |
| 020 | |z 0749454849 (hbk.) | ||
| 020 | |z 9780749454845 (hbk.) | ||
| 035 | |a (CaPaEBR)ebr10288091 | ||
| 035 | |a (OCoLC)646809537 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD69.S8 |b G53 2009eb |
| 082 | 0 | 4 | |a 658/.046 |2 22 |
| 100 | 1 | |a Gibbs, Richard, |d 1955- | |
| 245 | 1 | 0 | |a Strategic alliances & marketing partnerships |h [electronic resource] : |b gaining competitive advantage through collaboration and partnering / |c Richard Gibbs and Andrew Humphries. |
| 246 | 3 | 0 | |a Strategic alliances and marketing partnerships |
| 260 | |a London ; |a Philadelphia : |b Kogan Page, |c 2009. | ||
| 300 | |a xii, 235 p. : |b ill., plans. | ||
| 504 | |a Includes bibliographical references (p. [227]-228) and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Strategic alliances (Business) | |
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Humphries, Andrew, |d 1949- | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10288091 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 97778 |d 97778 | ||