Gibbs, R., & Humphries, A. (2009). Strategic alliances & marketing partnerships: Gaining competitive advantage through collaboration and partnering. Kogan Page.

Gibbs, Richard, and Andrew Humphries. Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering. London ; Philadelphia: Kogan Page, 2009.

Gibbs, Richard, and Andrew Humphries. Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering. Kogan Page, 2009.