Reluctant capitalists bookselling and the culture of consumption /

Reluctant capitalists bookselling and the culture of consumption /

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Bibliographic Details
Main Author: Miller, Laura J.
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Chicago : University of Chicago Press, 2006.
Subjects:
Booksellers and bookselling > United States.
Bookstores > United States.
Books > Purchasing > United States.
Books and reading > United States.
Consumption (Economics) > Social aspects > United States.
Consumer behavior > United States.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Commercial culture and its discontents
  • From dry goods merchant to Internet mogul : bookselling through American history
  • Providing for the sovereign consumer : selecting and recommending books
  • Designing the bookstore for the standardized consumer
  • Serving the entertained consumer : the multifunction bookstore
  • Bargaining with the rational consumer : selling the low-cost book
  • The revolt of the retailers : independent bookseller activism
  • Pursuing the citizen-consumer : consumption as politics.

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