Imaxe de Portada

Código QR

Corporate cultures and global brands

Gardado en:

Detalles Bibliográficos
Autor Corporativo:	ebrary, Inc
Outros autores:	Rothacher, Albrecht
Formato:	Electrónico eBook
Idioma:	inglés
Publicado:	Hackensack, New Jersey : World Scientific Pub., c2004.
Subjects:	Brand name products > Management > Congresses. Branding (Marketing) > Congresses. Corporate culture > Congresses. Corporate image > Congresses. Competition, International > Congresses. Organisatiecultuur. Merken. Internationale ondernemingen. Corporate identity. Comparative business cultures Global brands Electronic books.
Acceso en liña:	An electronic book accessible through the World Wide Web; click to view
Tags:	Engadir etiqueta Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!

Títulos similares

European business and brand building
Publicado: (2012)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
por: J., Tatiana Soto
Publicado: (2008)

Connective branding building brand equity in a demanding world /
por: Fisher-Buttinger, Claudia
Publicado: (2008)

Brand anarchy managing corporate reputation /
por: Earl, Steve
Publicado: (2012)

Brands and branding
Publicado: (2003)

Origination : the geographies of brands and branding /
por: Pike, Andy
Publicado: (2015)

The business of brands
por: Miller, Jon, 1971-
Publicado: (2004)

Designing brand identity an essential guide for the whole branding team /
por: Wheeler, Alina
Publicado: (2013)

Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
por: Hatch, Mary Jo
Publicado: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
por: Taylor, David, 1964-
Publicado: (2004)

Brain tattoos creating unique brands that stick in your customers' minds /
por: Post, Karen
Publicado: (2005)

Brand relevance making competitors irrelevant /
por: Aaker, David A.
Publicado: (2011)

Encyclopaedia of brand equity management.
Publicado: (2009)

Three threats to brand relevance strategies that work /
por: Aaker, David
Publicado: (2013)

The brutal truth about Asian branding and how to break the vicious cycle
por: Baladi, Joseph
Publicado: (2011)

Brandscendence three essential elements of enduring brands /
por: Clark, Kevin A.
Publicado: (2004)

Brand Hollywood /
por: Grainage, Paul
Publicado: (2008)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
por: Martinez Onaindia, Carlos
Publicado: (2013)

How to measure and manage your corporate reputation
por: Hannington, Terry
Publicado: (2004)

Brand Bible the complete guide to building, designing, and sustaining brands /
Publicado: (2012)

Perspectives on branding
por: Miletsky, Jason I.
Publicado: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
por: Schaefer, Wolfgang, et al.
Publicado: (2015)

Creating passionbrands getting to the heart of branding /
por: Edwards, Helen, 1965-
Publicado: (2005)

What great brands do : the seven brand-building principles that separate the best from the rest /
por: Yohn, Denise Lee, 1967-
Publicado: (2014)

Brand equity planning with structuralist rhetorical semiotics /
por: Rossolatos, George
Publicado: (2013)

The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
por: Kuria, N. Wairimu
Publicado: (2010)

Brand zero : the complete branding guide for start-ups /
por: Tai, Jacky
Publicado: (2014)

Corporate branding in Facebook fan pages : ideas for improving your brand value /
por: Zamith Brito, Eliane Pereira, et al.
Publicado: (2015)

Integrated branding becoming brand-driven through companywide action /
por: LePla, F. Joseph, 1955-
Publicado: (1999)

Strategic brand management : building, measuring, and managing brand equity /
por: Keller, Kevin Lane, 1956-
Publicado: (2008)

Brands laid bare using market research for evidence-based brand management /
por: Ford, Kevin
Publicado: (2005)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
por: Salinas, Gabriela
Publicado: (2009)

The brand gym a practical workout to gain and retain brand leadership /
por: Taylor, David, 1964-
Publicado: (2010)

Brand, identity and corporate reputation /
Publicado: (2015)

Brand new brand thinking brought to life by 11 experts who do /
Publicado: (2002)

Brand identity factors developing a successful Islamic brand /
por: Alihodzic, Vedad
Publicado: (2013)

Employer brand management : practical lessons from the world's leading employers /
por: Mosley, Richard, 1964-
Publicado: (2014)

Retail marketing and branding a definitive guide to maximizing ROI /
por: Perrey, Jesko
Publicado: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
por: Perrey, Jesko
Publicado: (2013)

How to use advertising to build strong brands /
Publicado: (1999)