Delwedd Flaen

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Corporate cultures and global brands

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Awdur Corfforaethol:	ebrary, Inc
Awduron Eraill:	Rothacher, Albrecht
Fformat:	Electronig eLyfr
Iaith:	Saesneg
Cyhoeddwyd:	Hackensack, New Jersey : World Scientific Pub., c2004.
Pynciau:	Brand name products > Management > Congresses. Branding (Marketing) > Congresses. Corporate culture > Congresses. Corporate image > Congresses. Competition, International > Congresses. Organisatiecultuur. Merken. Internationale ondernemingen. Corporate identity. Comparative business cultures Global brands Electronic books.
Mynediad Ar-lein:	An electronic book accessible through the World Wide Web; click to view
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

European business and brand building
Cyhoeddwyd: (2012)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
gan: J., Tatiana Soto
Cyhoeddwyd: (2008)

Connective branding building brand equity in a demanding world /
gan: Fisher-Buttinger, Claudia
Cyhoeddwyd: (2008)

Brand anarchy managing corporate reputation /
gan: Earl, Steve
Cyhoeddwyd: (2012)

Brands and branding
Cyhoeddwyd: (2003)

Origination : the geographies of brands and branding /
gan: Pike, Andy
Cyhoeddwyd: (2015)

The business of brands
gan: Miller, Jon, 1971-
Cyhoeddwyd: (2004)

Designing brand identity an essential guide for the whole branding team /
gan: Wheeler, Alina
Cyhoeddwyd: (2013)

Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
gan: Hatch, Mary Jo
Cyhoeddwyd: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
gan: Taylor, David, 1964-
Cyhoeddwyd: (2004)

Brain tattoos creating unique brands that stick in your customers' minds /
gan: Post, Karen
Cyhoeddwyd: (2005)

Brand relevance making competitors irrelevant /
gan: Aaker, David A.
Cyhoeddwyd: (2011)

Encyclopaedia of brand equity management.
Cyhoeddwyd: (2009)

Three threats to brand relevance strategies that work /
gan: Aaker, David
Cyhoeddwyd: (2013)

The brutal truth about Asian branding and how to break the vicious cycle
gan: Baladi, Joseph
Cyhoeddwyd: (2011)

Brandscendence three essential elements of enduring brands /
gan: Clark, Kevin A.
Cyhoeddwyd: (2004)

Brand Hollywood /
gan: Grainage, Paul
Cyhoeddwyd: (2008)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
gan: Martinez Onaindia, Carlos
Cyhoeddwyd: (2013)

Brand Bible the complete guide to building, designing, and sustaining brands /
Cyhoeddwyd: (2012)

How to measure and manage your corporate reputation
gan: Hannington, Terry
Cyhoeddwyd: (2004)

Perspectives on branding
gan: Miletsky, Jason I.
Cyhoeddwyd: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
gan: Schaefer, Wolfgang, et al.
Cyhoeddwyd: (2015)

Creating passionbrands getting to the heart of branding /
gan: Edwards, Helen, 1965-
Cyhoeddwyd: (2005)

What great brands do : the seven brand-building principles that separate the best from the rest /
gan: Yohn, Denise Lee, 1967-
Cyhoeddwyd: (2014)

Brand equity planning with structuralist rhetorical semiotics /
gan: Rossolatos, George
Cyhoeddwyd: (2013)

The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
gan: Kuria, N. Wairimu
Cyhoeddwyd: (2010)

Brand zero : the complete branding guide for start-ups /
gan: Tai, Jacky
Cyhoeddwyd: (2014)

Corporate branding in Facebook fan pages : ideas for improving your brand value /
gan: Zamith Brito, Eliane Pereira, et al.
Cyhoeddwyd: (2015)

Integrated branding becoming brand-driven through companywide action /
gan: LePla, F. Joseph, 1955-
Cyhoeddwyd: (1999)

Strategic brand management : building, measuring, and managing brand equity /
gan: Keller, Kevin Lane, 1956-
Cyhoeddwyd: (2008)

Brands laid bare using market research for evidence-based brand management /
gan: Ford, Kevin
Cyhoeddwyd: (2005)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
gan: Salinas, Gabriela
Cyhoeddwyd: (2009)

The brand gym a practical workout to gain and retain brand leadership /
gan: Taylor, David, 1964-
Cyhoeddwyd: (2010)

Brand, identity and corporate reputation /
Cyhoeddwyd: (2015)

Brand new brand thinking brought to life by 11 experts who do /
Cyhoeddwyd: (2002)

Brand identity factors developing a successful Islamic brand /
gan: Alihodzic, Vedad
Cyhoeddwyd: (2013)

Employer brand management : practical lessons from the world's leading employers /
gan: Mosley, Richard, 1964-
Cyhoeddwyd: (2014)

Retail marketing and branding a definitive guide to maximizing ROI /
gan: Perrey, Jesko
Cyhoeddwyd: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
gan: Perrey, Jesko
Cyhoeddwyd: (2013)

How to use advertising to build strong brands /
Cyhoeddwyd: (1999)