Azala

Corporate cultures and global brands

Gorde:
Xehetasun bibliografikoak
Erakunde egilea: ebrary, Inc
Beste egile batzuk: Rothacher, Albrecht
Formatua: Baliabide elektronikoa eBook
Hizkuntza:ingelesa
Argitaratua: Hackensack, New Jersey : World Scientific Pub., c2004.
Gaiak:
Brand name products > Management > Congresses.
Branding (Marketing) > Congresses.
Corporate culture > Congresses.
Corporate image > Congresses.
Competition, International > Congresses.
Organisatiecultuur.
Merken.
Internationale ondernemingen.
Corporate identity.
Comparative business cultures
Global brands
Electronic books.
Sarrera elektronikoa:An electronic book accessible through the World Wide Web; click to view
Etiketak: Etiketa erantsi
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Deskribapena
Alearen deskribapena:"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
Deskribapen fisikoa:viii, 269 p.
Bibliografia:Includes bibliographical references.

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