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Corporate cultures and global brands

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Библиографические подробности
Соавтор: ebrary, Inc
Другие авторы: Rothacher, Albrecht
Формат: Электронный ресурс eКнига
Язык:английский
Опубликовано: Hackensack, New Jersey : World Scientific Pub., c2004.
Предметы:
Brand name products > Management > Congresses.
Branding (Marketing) > Congresses.
Corporate culture > Congresses.
Corporate image > Congresses.
Competition, International > Congresses.
Organisatiecultuur.
Merken.
Internationale ondernemingen.
Corporate identity.
Comparative business cultures
Global brands
Electronic books.
Online-ссылка:An electronic book accessible through the World Wide Web; click to view
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Описание
Примечание:"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
Объем:viii, 269 p.
Библиография:Includes bibliographical references.

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