Delwedd Flaen

Corporate cultures and global brands

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Awdur Corfforaethol: ebrary, Inc
Awduron Eraill: Rothacher, Albrecht
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: Hackensack, New Jersey : World Scientific Pub., c2004.
Pynciau:
Brand name products > Management > Congresses.
Branding (Marketing) > Congresses.
Corporate culture > Congresses.
Corporate image > Congresses.
Competition, International > Congresses.
Organisatiecultuur.
Merken.
Internationale ondernemingen.
Corporate identity.
Comparative business cultures
Global brands
Electronic books.
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Disgrifiad
Disgrifiad o'r Eitem:"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
Disgrifiad Corfforoll:viii, 269 p.
Llyfryddiaeth:Includes bibliographical references.

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