Imatge de la portada

Corporate cultures and global brands

Guardat en:
Dades bibliogràfiques
Autor corporatiu: ebrary, Inc
Altres autors: Rothacher, Albrecht
Format: Electrònic eBook
Idioma:anglès
Publicat: Hackensack, New Jersey : World Scientific Pub., c2004.
Matèries:
Brand name products > Management > Congresses.
Branding (Marketing) > Congresses.
Corporate culture > Congresses.
Corporate image > Congresses.
Competition, International > Congresses.
Organisatiecultuur.
Merken.
Internationale ondernemingen.
Corporate identity.
Comparative business cultures
Global brands
Electronic books.
Accés en línia:An electronic book accessible through the World Wide Web; click to view
Etiquetes: Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
Descripció
Descripció de l’ítem:"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
Descripció física:viii, 269 p.
Bibliografia:Includes bibliographical references.

Ítems similars