All you need is a good idea! how to create marketing messages that actually get results /

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Bibliographic Details
Main Author: Heyman, Jay H., 1939-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : Wiley, c2008.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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100 1 |a Heyman, Jay H.,  |d 1939- 
245 1 0 |a All you need is a good idea!  |h [electronic resource] :  |b how to create marketing messages that actually get results /  |c Jay H. Heyman. 
260 |a Hoboken, N.J. :  |b Wiley,  |c c2008. 
300 |a xxix, 236 p. 
500 |a Includes index. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Marketing. 
650 0 |a Advertising. 
650 0 |a Small business marketing. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10233188  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 90010  |d 90010