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Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /

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Bibliographic Details
Main Author:	Hatch, Mary Jo
Corporate Author:	ebrary, Inc
Other Authors:	Schultz, Majken
Format:	Electronic eBook
Language:	English
Published:	San Francisco : Jossey-Bass, c2008.
Edition:	1st ed.
Subjects:	Corporate image. Corporate culture. Branding (Marketing) Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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