Information marketing
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Korporativna značnica: | |
| Format: | Elektronski eKnjiga |
| Jezik: | angleščina |
| Izdano: |
Aldershot, England ; Burlington, VT :
Ashgate,
c2006.
|
| Izdaja: | 2nd ed. |
| Teme: | |
| Online dostop: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
Brez oznak, prvi označite!
|
Kazalo:
- Marketing
- The information marketplace
- Customers
- Information products and services
- Building customer relationships
- Branding and corporate identity
- Marketing communications
- Price and pricing policy
- Collecting marketing data
- Marketing strategy and planning.