Information marketing

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Bibliografische gegevens
Hoofdauteur: Rowley, J. E.
Coauteur: ebrary, Inc
Formaat: Elektronisch E-boek
Taal:Engels
Gepubliceerd in: Aldershot, England ; Burlington, VT : Ashgate, c2006.
Editie:2nd ed.
Onderwerpen:
Online toegang:An electronic book accessible through the World Wide Web; click to view
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Inhoudsopgave:
  • Marketing
  • The information marketplace
  • Customers
  • Information products and services
  • Building customer relationships
  • Branding and corporate identity
  • Marketing communications
  • Price and pricing policy
  • Collecting marketing data
  • Marketing strategy and planning.