Information marketing
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Coauteur: | |
| Formaat: | Elektronisch E-boek |
| Taal: | Engels |
| Gepubliceerd in: |
Aldershot, England ; Burlington, VT :
Ashgate,
c2006.
|
| Editie: | 2nd ed. |
| Onderwerpen: | |
| Online toegang: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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|
Inhoudsopgave:
- Marketing
- The information marketplace
- Customers
- Information products and services
- Building customer relationships
- Branding and corporate identity
- Marketing communications
- Price and pricing policy
- Collecting marketing data
- Marketing strategy and planning.