Information marketing

Information marketing

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Bibliographic Details
Main Author: Rowley, J. E.
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Aldershot, England ; Burlington, VT : Ashgate, c2006.
Edition:2nd ed.
Subjects:
Information services > Marketing.
Information services industry.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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MARC

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100 1 |a Rowley, J. E. 
245 1 0 |a Information marketing  |h [electronic resource] /  |c Jennifer Rowley. 
250 |a 2nd ed. 
260 |a Aldershot, England ;  |a Burlington, VT :  |b Ashgate,  |c c2006. 
300 |a xvi, 228 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
505 0 |a Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Information services  |x Marketing. 
650 0 |a Information services industry. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10211025  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 86452  |d 86452 

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