Information marketing

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Dettagli Bibliografici
Autore principale:	Rowley, J. E.
Ente Autore:	ebrary, Inc
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	Aldershot, England ; Burlington, VT : Ashgate, c2006.
Edizione:	2nd ed.
Soggetti:	Information services > Marketing. Information services industry. Electronic books.
Accesso online:	An electronic book accessible through the World Wide Web; click to view
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082	0	4	\|a 025.04068/8 \|2 22
100	1		\|a Rowley, J. E.
245	1	0	\|a Information marketing \|h [electronic resource] / \|c Jennifer Rowley.
250			\|a 2nd ed.
260			\|a Aldershot, England ; \|a Burlington, VT : \|b Ashgate, \|c c2006.
300			\|a xvi, 228 p. : \|b ill.
504			\|a Includes bibliographical references and index.
505	0		\|a Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
533			\|a Electronic reproduction. \|b Palo Alto, Calif. : \|c ebrary, \|d 2013. \|n Available via World Wide Web. \|n Access may be limited to ebrary affiliated libraries.
650		0	\|a Information services \|x Marketing.
650		0	\|a Information services industry.
655		7	\|a Electronic books. \|2 local
710	2		\|a ebrary, Inc.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10211025 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 86452 \|d 86452