Guide to business planning

This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a b...

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Bibliographic Details
Main Author:	Friend, Graham
Corporate Author:	ebrary, Inc
Other Authors:	Zehle, Stefan
Format:	Electronic eBook
Language:	English
Published:	London : Economist in association with Profile Books, c2004.
Subjects:	Business planning. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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