Guide to business planning

This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a b...

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Bibliographic Details
Main Author: Friend, Graham
Corporate Author: ebrary, Inc
Other Authors: Zehle, Stefan
Format: Electronic eBook
Language:English
Published: London : Economist in association with Profile Books, c2004.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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245 1 0 |a Guide to business planning  |h [electronic resource] /  |c Graham Friend and Stefan Zehle. 
260 |a London :  |b Economist in association with Profile Books,  |c c2004. 
300 |a 281 p. :  |b ill. 
500 |a At head of title: The Economist. 
504 |a Includes bibliographical references and index. 
520 |a This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Business planning. 
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700 1 |a Zehle, Stefan. 
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