Getting your way every day mastering the lost art of pure persuasion /

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Detalles Bibliográficos
Autor principal: Axelrod, Alan, 1952-
Autor Corporativo: ebrary, Inc
Formato: Electrónico eBook
Lenguaje:inglés
Publicado: Washington, D.C. : AMACOM, 2007.
Materias:
Acceso en línea:An electronic book accessible through the World Wide Web; click to view
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Tabla de Contenidos:
  • Get ready to win
  • Profit from ancient wisdom
  • Look for an argument
  • Lay it all out
  • Be reasonable
  • Be ethical, be emotional
  • Stay out of the palace of fallacy
  • Welcome to the house of style
  • Go beyond words
  • Make your case and get your way
  • Talk yourself into the job you want
  • Move your boss
  • Inspire your staff
  • Motivate your colleagues
  • Win your customers
  • Satisfy your customers
  • Convince your customers
  • Deal with your vendors
  • Close with your investors and lenders
  • Commemorate and celebrate
  • Epilogue - when rhetoric hits the speed of light.