Pachangas borderlands music, U.S. politics, and transnational marketing /
保存先:
| 第一著者: | |
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| 団体著者: | |
| フォーマット: | 電子媒体 eBook |
| 言語: | 英語 |
| 出版事項: |
Austin :
University of Texas Press,
c2006.
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| 版: | 1st ed. |
| 主題: | |
| オンライン･アクセス: | An electronic book accessible through the World Wide Web; click to view |
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目次:
- Introduction
- Political pachangas, marketing, and music
- A history and style of association: music, pachangas, and politics in South Texas
- Marketing pachangas: the Budgirls
- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza
- Out of a social gathering, music: galvanizing persons into politics
- Democracy and the borderlands: two versions
- Pachanga moves: a local republican and a national democratic gathering
- Ace hardware: national corporate marketers learn how the locals do it
- A private event for a public servant: "Mr. Vega" meets modernity.