Pachangas borderlands music, U.S. politics, and transnational marketing /

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Bibliographic Details
Main Author: Dorsey, Margaret E. (Margaret Ellen), 1973-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Austin : University of Texas Press, c2006.
Edition:1st ed.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Introduction
  • Political pachangas, marketing, and music
  • A history and style of association: music, pachangas, and politics in South Texas
  • Marketing pachangas: the Budgirls
  • Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza
  • Out of a social gathering, music: galvanizing persons into politics
  • Democracy and the borderlands: two versions
  • Pachanga moves: a local republican and a national democratic gathering
  • Ace hardware: national corporate marketers learn how the locals do it
  • A private event for a public servant: "Mr. Vega" meets modernity.