Humor in advertising a comprehensive analysis /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Armonk, N.Y. :
M.E. Sharpe, Inc.,
c2006.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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|---|---|---|---|
| 001 | 0000092596 | ||
| 005 | 20171002054739.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 050617s2006 nyua sb 001 0 eng | ||
| 010 | |z 2005017678 | ||
| 020 | |z 0765616130 (alk. paper) | ||
| 020 | |z 9780765616135 | ||
| 035 | |a (CaPaEBR)ebr10178120 | ||
| 035 | |a (OCoLC)232160219 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5821 |b .G87 2006eb |
| 082 | 0 | 4 | |a 659.1/02/07 |2 22 |
| 100 | 1 | |a Gulas, Charles S., |d 1962- | |
| 245 | 1 | 0 | |a Humor in advertising |h [electronic resource] : |b a comprehensive analysis / |c Charles S. Gulas and Marc G. Weinberger. |
| 260 | |a Armonk, N.Y. : |b M.E. Sharpe, Inc., |c c2006. | ||
| 300 | |a xiv, 240 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. 207-224) and indexes. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Wit and humor in advertising. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Weinberger, Marc G. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10178120 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 81751 |d 81751 | ||